NVivo
The institutional standard. Its real strength is not coding — every tool codes — but everything that comes after: crosstab queries, cases and attributes, coder comparison, links to quantitative data.
Software
I am a certified NVivo trainer, and I also train on open-source tools. There is no contradiction: a lone doctoral student, a twelve-person lab and an international team have neither the same needs nor the same budget. This page helps you choose before paying for a licence.
The institutional standard. Its real strength is not coding — every tool codes — but everything that comes after: crosstab queries, cases and attributes, coder comparison, links to quantitative data.
A complete, free analysis workflow. Taguette for collaborative coding in a browser, with no install; QualCoder to go further — reports, simple matrices, audio and image corpora.
Not “which software is best”, but: how many people will code, and will you have to demonstrate consistency between them? If the answer is “one”, open source is almost always enough. If it is “three, and the committee or the funder will ask”, NVivo earns its price.
Software does not do the analysis, and clicking is not thinking. A tidy coding tree can say nothing; a fully coded corpus can lead nowhere. The tool records one thing only: the reasoning you put into it — and it makes that reasoning visible, or not. That reasoning is what my training works on, whatever the tool.